Cloudinary, the image and video platform that powers many of the world’s top brands, today announced its planned integration with Amazon CloudFront within the AWS CloudFront console. The new integration will make it easier for customers to add Cloudinary’s image and video capabilities to Amazon CloudFront. Details on availability will be shared at re:Invent in Las Vegas, November 30 to December 4.
Images and video now drive commerce, marketing, and customer experience, but many teams still manage them across disconnected tools, formats, and delivery paths. As media libraries grow and traffic spikes during peak shopping and campaign moments, slow or broken media can cost conversions and customer trust.
With this CloudFront integration, companies with their media in Amazon S3 can enable the Cloudinary integration with a few clicks and deliver optimized media to their end users in minutes. Images and video are optimized automatically; there’s no custom code to install or manage, it runs on its own.
Cloudinary, an AWS Advanced Tier Technology Partner, has built on Amazon Web Services (AWS) since its founding in 2012, and many of its customers already deliver media using CloudFront. According to a published AWS case study, existing Cloudinary customers delivering through CloudFront receive a 30 percent performance improvement.
The integration is designed to help CloudFront customers:
- Add Cloudinary’s image and video capabilities to an existing Amazon CloudFront distribution, with simpler setup, management, billing, and support
- Automatically optimize images and video for each viewer’s device, browser, network, and screen
- Maintain high performance during peak traffic moments such as product launches and seasonal sales
“Media is the heart of nearly every digital experience, and performance is non-negotiable. Together with Cloudinary, we’re combining best-in-class media optimization with the worldwide reach of Amazon CloudFront to help customers deliver content that is fast, seamless, and consistent across every device and every region,” said Megha Kande, Senior Manager, Amazon CloudFront Product Management, AWS.
“Visual media is central to every digital experience, but developers shouldn’t have to trade off quality, speed, and simplicity to deliver it at scale,” said Tal Lev-Ami, Co-founder and CTO, Cloudinary. “By bringing Cloudinary’s intelligent media capabilities into the CloudFront workflow, we’re giving developers and engineering teams a simpler way to deliver media adapted to each viewer, without custom code or added operational complexity.”
The integration is built for the developers and engineering teams who run Amazon CloudFront, giving them a simpler way to deliver optimized images and video without custom code or another tool to manage. It also benefits the teams they support, from ecommerce leaders serving product imagery across global storefronts to digital publishers managing large, multi-format media libraries.
Sign up to receive updates on the planned Amazon CloudFront integration here. Request a meeting with Cloudinary at AWS re:Invent by contacting Amanda Summers at amanda.summers@cloudinary.com.
About Cloudinary
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than 4.5 million developers and 14,000 customers, including Adidas, Etsy, Grubhub, Mattel, Minted, Paul Smith, and Zalando rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for businesses to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20261112446624/en/
Media gallery
